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Glossary Term "PPC"

PPC

Description PPC = Pay Per click. Normally to do with paid-search advertising, eg Google Adwords. Confusingly, PPCC also = (we're running out of acronyms) Pay Per Call. As offered on the MIVA advertising network. Worse still, PPCC is also short for Power PC, the CPU architecture used in recent models of Apple Macintosh.
 
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