Spend a day with our industry's top gurus and hear what's on the horizon, what's working and which technologies are winning.
above the fold |
|
| Description | The part of a marketing message that is immediately visible. In print media, this is the part above the first fold, or perhaps even on the envelope itself. In an e-zine or a website, it is the region that is immediately visible onscreen without scrolling. In search engine marketing, it usually means appearing on the first screen of results. |