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Adwords |
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| Related Terms | Overture |
| Related Sites | http://adwords.google.com/ |
| Description | The CPC advertising system developed by Google and widely regarded as one of the most effective methods of advertising online. Adwords displays very short text ads next to search results and content that are related to advertiser selected keywords. The Adwords model charges the advertiser depending on how successful the ads are, with underperforming ads removed from the system. |
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