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Get your guide to PAS 124 the new BSI specification for website best practice
Pay for Placement (PFP) |
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| Related Terms | CPC, CPA, search engine, bot, spider |
| Related Sites | http://www.google.co.uk/ads/, http://www.espotting.com, http://www.overture.com |
| Description | This the process by which you bid on particular keywords to get placed in the listings that are supplied to search engines alongside their normal non-commercial results. How high you get placed depends on how much you have bid, with the highest coming top. You usually pay per click you then get from your listing. Look at CPC (cost per click) for details on who provides these services. |
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