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CPC |
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| Related Terms | CPA, search engine, bot, spider |
| Related Sites | http://www.google.co.uk/ads/, http://www.espotting.com, http://www.overture.com |
| Description | Stands for Cost per click. This is a form of online advertising where you pay per click for someone to visit your site. The price per click is usually determined by bidding for keywords that are used in search engines. The more hotly contested the keyword the higher the CPC. Prices typically range from 5p to £20 per click. Providers of CPC advertising include Google Adwords, Overture and Espotting. |
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