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| Related Terms | mailing list, spam, Majordomo |
| Description | An email mailing list subscription policy that protects customers from being subscribed without their permission (and protects companies from spam complaints). When the customer provides their email address to subscribe to the list, a confirmation email is sent to them. They must follow the instructions in the confirmation email to subscribe - otherwise their subscription is discarded. This prevents marketers from adding random addresses to their lists, or friends adding the emails of people they know to the list without their permission. |
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