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CRM |
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| Related Terms | eCRM, ERP, SFA |
| Related Sites | http://www.crmguru.com, http://www.crm-forum.com, http://www.crmcommunity.com, http://www.crmassist.com |
| Description | acronym of Customer Relationship Management. CRM encompasses all the methods and technologies that can assist a business or enterprise to maintain and improve relationships with customers. CRM also enables businesses to provide personalised services to its customers, particularly through digital channel (eCRM). |
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