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| 1. Designing for Persuasion Emotion and Trust (PET)
Date: 20 Jan 2009 - 22 Jan 2009 Description: Todays interactive, online environment demands an understanding of the power of persuasion, emotion and trust in order for your web site to be truly effective. Whether your site is ecommerce, informational or transactional, you can dramatically increase online engagement by applying a new under..... |
| 2. Fast Track Digital Marketing - London Training
E-consultancy Training Date: 09:30 20 Jan 2009 - 16:30 21 Jan 2009 Description: WHO IS THE COURSE FOR? The course is specifically aimed at marketers with existing experience of offline channels but little or no exposure to online marketing channels. You will be comfortable with the basic principles behind good marketing communications and are likely to have had 2+ years’ pract..... |
| 3. Online PR - London Training
E-consultancy Training Date: 09:30 - 16:30 20 Jan 2009 Description: This workshop considers how the Internet, especially Social Media and User Generated Content (UGC), is affecting how brands and businesses get their messages across and manage their reputations. It highlights the importance of PR skills in an increasingly networked and conversational web environm..... |
| 4. Web Project Management - Manchester Training
E-consultancy Training Date: 09:30 - 16:30 22 Jan 2009 Description: Managing web projects is difficult! You have mixed teams, expert in different areas. You have stakeholders pulling you in different directions and failing to input on time when key decisions have to be made. The requirements are changing, the scope is ballooning, expectations are high and budgets an..... |
| 5. Paid Search Marketing - London Training
E-consultancy Training Date: 09:30 - 16:30 22 Jan 2009 Description: Pay per click (PPC) advertising campaigns offer a flexible method of maximising your website visibility on key search engines such as Google, Yahoo,MSN and Ask. However, as PPC markets become increasingly competitive, developing an effective strategy is essential to achieving your best possible r..... |
| 6. Web Measurement and Analytics - London Training
E-consultancy Training Date: 09:30 - 16:30 27 Jan 2009 Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight If you and your organisation are to get the best results from your website, expertise in web analytics is essential. This course focuses on using web analytics to improve results from your website ..... |
| 7. Search Engine Optimisation - London Training
E-consultancy Training Date: 09:30 - 16:30 27 Jan 2009 Description: Grow your online business with a cutting-edge search engine optimisation (SEO) strategy for your best possible return on investment. Make sure you spot and take advantage of those quick-win opportunities. Effective marketers continually look for ways to enhance and improve website visibility in t..... |
| 8. Usability and User Experience - London Training
E-consultancy Training Date: 09:30 - 17:00 28 Jan 2009 Description: Many website owners see usability as one of the key value generators for 2008 as the cost of acquiring traffic continues to grow. This seminar aims to give a solid background on what is a wide and varied subject through using case studies and examples from several e-commerce and non-commercial we..... |
| 9. Web Project Management - London Training
E-consultancy Training Date: 09:30 - 16:30 29 Jan 2009 Description: Managing web projects is difficult! You have mixed teams, expert in different areas. You have stakeholders pulling you in different directions and failing to input on time when key decisions have to be made. The requirements are changing, the scope is ballooning, expectations are high and budgets an..... |
| 10. Web Measurement and Analytics - Manchester Training
E-consultancy Training Date: 09:30 - 16:30 29 Jan 2009 Description: Effectiveness: Improve your digital marketing and e-commerce results through analytical insight If you and your organisation are to get the best results from your website, expertise in web analytics is essential. This course focuses on using web analytics to improve results from your website ..... |
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