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| Event name | Web Measurement & Analytics |
| Event Type | E-consultancy Roundtable |
| Date(s) | 16:00 - 18:00 25 November 2004 |
| Status | FULL |
| Cost | Free to Corporate Members (and priority booking)
£150 + VAT for subscribers £195 + VAT for non-subscribers |
| Description | Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. We will be covering the following topics: Web Measurement & Analytics - Integrated web measurement and analysis: can you really reconcile all your measurement tools and data points? - What should your e-commerce KPIs (key performance indicators) be? How are these evolving? - Special Guest, Jim Sterne, talks about the nascent Web Analytics Association, its remit, what it hopes to achieve, where it’s at etc. - Special Guest, Bryan Eisenberg, explains ‘persuasion architecture’ and how web analytics fits in (what works best, how qualitative and quantitative analysis work best together etc.). Confirmed attendees: Royal Mail, General Motors, Alliance & Leicester, Net-A-Porter.com, BCA (Book Club Associates), DoubleClick, Redeye, Webabacus, Speed-trap, Nedstat, Unique Digital, SBI Framfab, Issel.co.uk, FutureNow Inc. Objectives: To share knowledge, experiences, best practice and to network. Timings: 20 mins Arrive, Coffee and Registration 80 mins E-consultancy facilitates debate around key issues and trends 20 mins Follow up conversations / networking / close |
| Location | Ludgate House, 245 Blackfriars Road, London, SE1 9UL View Map[NB when you arrive at reception on the ground floor ask for the e-consultancy roundtables on the 9th floor] Ludgate House is on the South side of Blackfriars Bridge. The nearest stations are Southwark Tube (Jubilee Line), Blackfriars underground (District and Circle Line) and Thameslink. 1. From Southwark Station underground: - from Southwark underground exit left into Blackfriars Road, walking towards the river - Ludgate House is the last building on the right-hand side of Blackfriars Road before the bridge 2. From Blackfriars Station underground/mainline: - from Blackfriars Tube exit onto Blackfriars Bridge - Ludgate House is the first building on the left-hand side just over the bridge 3. From Waterloo/Waterloo East Station underground/mainline: - from Waterloo/Waterloo East, exit from Waterloo East and turn left and left again into Cornwall Street - turn right into Stamford Street, follow to the end and turn left. Ludgate House is opposite |
| Contact Details | +44 (0)20 7071 8612, info@e-consultancy.com (subject line 'Roundtable bookings') |
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