Training: Online Copywriting- London Training

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Event name	Online Copywriting- London Training
Event Type	E-consultancy Training
Date(s)	09:30 - 16:30 29 September 2009
Status	13 places left
Cost	£545 + VAT E-consultancy subscribers receive a 10% discount (£490 + VAT)
How to book	Book now for this event »
Description	Web pages have to be written in a certain way to effectively : • Communicate their intended message • Prompt the desired action Studies have consistently found that web pages which follow best practice for online copywriting outperform those which don't by over 100%. This one day workshop will present well-proven techniques to improve the quality of your online copywriting. We will work on – and discuss – examples throughout the day to demonstrate best practice. WHO IS THIS COURSE FOR? Aimed at people involved in editing or writing copy for corporate websites, intranets or email communication. HOW WILL I BENEFIT? By the end of the day, you will be able to significantly improve the content of your web pages and explain to others how they can improve theirs. An electronic version of the course will also be made available for free download. The course covers the 4 main areas of online copywriting: • Legibility – making text comfortable to read from a screen • Layout – designing text to draw attention to your key messages • Language – ensuring your message is understood • Logic – structuring content between different web pages, as well as on an individual page Exercises will cover particular sub-genres of online copywriting including: • Email newsletters • Search engine optimisation • Accessibility WHO IS THE WORKSHOP LEADER? Tim Fidgeon is a freelance copywriter with 7-years’ experience. His clients include General Motors, Sony and various new media agencies. He regularly writes and publishes research articles on all aspects of usability and copywriting. Tim’s work has been published by, amongst others: .net magazine E-consultancy New Media Knowledge Usability News Web Standards Group
Location	BSG, 226 -236 City Road, London, EC1V 2TT View Map Nearest Tube: Old Street (Northern Line) Exit 8 - 200 yards past Moorfields Eye Hospital Bus Routes: 43, 205, 214
Contact Details	training@e-consultancy.com, 0207 681 4122