| Date | July 1, 2009 (9:30am – 5:00pm) |
|---|---|
| Venue | BSG House, London, United Kingdom |
| Trainer | Chris Rourke |
| Duration | 1 day |
| Cost | $930.00 ex VAT |
Overview
Many website owners see usability as one of the key value generators for 2008 as the cost of acquiring traffic continues to grow.
This seminar aims to give a solid background on what is a wide and varied subject through using case studies and examples from several e-commerce and non-commercial websites. Importantly it will provide hands-on experience through workshops on the key principles of usability and will inspire attendees to add value to their own websites when they return to the workplace.
WHO IS THE COURSE FOR?
Anyone who has a role to play in website conversion and wants to understand the principles and how to apply best practices. It is suitable for client or agency staff but we would expect some previous experience of website terminology.
WHAT WILL I LEARN?
• Introduction - the importance of usability for online success
• Usability definition, standards and commercial benefits
• Overcoming barriers to implementing usability
• Calculating conversion and the revenue impact of usability
Usability design principles
• The key usability principles to be considered in the design of navigation, homepages, page layout, forms and error messages in the usability experience
• Merchandising on the web. How to present products and services to allow users to choose most easily
• Persuasion architecture – the subtle aspects of page design and content to engage your customers and attract them all the way to the checkout
• Checkout, registration and form design best practices to finalise the transaction and maintain trust throughout
• Looking to the future: usability in Web 2.0 sites and rich internet applications
• Workshop in using card sorting techniques to inform a site's navigational structure
The usability lifecycle
• How you can integrate usability activities throughout the website design process, applying practical techniques based on relevant usability standards such as ISO 13407 Human-centred design processes for interactive systems
• Practical usability methods including persona and scenario creation, rapid prototyping, creating usability metrics, and an overview of usability analysis and testing
• Workshop applying informal usability assessment and testing methods
WHO IS THE WORKSHOP LEADER?
Chris Rourke is founder and managing director of leading usability consultancy User Vision. He has over 17 years consultancy and training experience in usability and human factors applied primarily to websites, software, mobile and consumer products.
Qualified in both Engineering Psychology and Ergonomics, Chris is the Founder and President of the Scottish Chapter of the Usability Professionals' Association and is a member of various professional organisations, including the British Human-Computer Interaction Group (BHCIG). He has worked with leading blue chip clients and government organisations such as Royal Bank of Scotland, Emirates Airline, IKEA, Dell Computers, HSBC, BBC, the DTI, Royal Navy and many others.
Chris is keen to promote usability knowledge and skill throughout the current and future digital industry. As part of this, he is on the industry advisory panel for the unique Design Ethnography degree course at Dundee University, and is a regular speaker at conferences.
Trainer
Chris Rourke
Managing Director, User Vision
I thoroughly enjoy a good experience with a website, phone or digital product and I consider myself lucky that my job involves making that a reality for others. I have been working in usability since it had far less usable names such as HCI, human factors and software ergonomics, working primarily in a consultancy capacity helping design intuitive interfaces for products, software and websites. I especially enjoy the challenge and variety that comes with running a consultancy, and especially like spreading the word on usability and accessibility through training courses, conferences and seminars.
In real life I like cycling, reading, travel to far flung lands, and a wonderful sport called ultimate Frisbee - ask me about it when you meet me.
