| Date | April 9, 2009 (9:30am – 4:30pm) |
|---|---|
| Venue | BSG House, London, United Kingdom |
| Trainer | Tim Fidgeon |
| Duration | 1 day |
| Cost | $845.00 ex VAT |
Overview
Web pages have to be written in a certain way to effectively :
• Communicate their intended message
• Prompt the desired action Studies have consistently found that web pages which follow best practice for online copywriting outperform those which don't by over 100%.
This one day workshop will present well-proven techniques to improve the quality of your online copywriting. We will work on – and discuss – examples throughout the day to demonstrate best practice.
WHO IS THIS COURSE FOR?
Aimed at people involved in editing or writing copy for corporate websites, intranets or email communication.
HOW WILL I BENEFIT?
By the end of the day, you will be able to significantly improve the content of your web pages and explain to others how they can improve theirs. An electronic version of the course will also be made available for free download.
The course covers the 4 main areas of online copywriting:
• Legibility – making text comfortable to read from a screen
• Layout – designing text to draw attention to your key messages
• Language – ensuring your message is understood
• Logic – structuring content between different web pages, as well as on an individual page
Exercises will cover particular sub-genres of online copywriting including:
• Email newsletters
• Search engine optimisation
• Accessibility
WHO IS THE WORKSHOP LEADER?
Tim Fidgeon is a freelance copywriter with 7-years’ experience. His clients include General Motors, Sony and various new media agencies.
He regularly writes and publishes research articles on all aspects of usability and copywriting. Tim’s work has been published by, amongst others:
.net magazine
E-consultancy
New Media Knowledge
Usability News
Web Standards Group
Trainer
Tim Fidgeon
Author, Trainer and Independent Consultant
Tim lives and breathes usability and copywriting for the web. He's been involved in several award-winning projects over his 7-year career and regularly writes and publishes research articles on all aspects of usability. He's passionate about making the Internet better, because he sees it as his way of making the world a better place!
One of Tim's growing interests is "e-inclusion" — specifically, how websites can be designed to support users with learning difficulties and low levels of literacy. He strongly believes that no-one should be left behind in the digital revolution.
Tim writes regular articles & white papers that have been published by, amongst others:
- .net magazine
- Businesshighlight.org
- Econsultancy
- Netmag.co.uk
- New Media Knowledge
- Usability News
- Web Standards Group
