Training: Mobile Marketing - London Training

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Event name	Mobile Marketing - London Training
Event Type	E-consultancy Training
Date(s)	09:30 - 16:30 3 February 2009
Status	12 places left
Cost	£545 + VAT E-consultancy subscribers receive a 10% discount (£490 + VAT)
How to book	Book now for this event »
Description	Mobile marketing has now evolved beyond a simple text message, so we’ll be using best practice examples and hands-on exercises to help you get to grips with this emerging medium. This course tells you about mobile marketing, from SMS to sponsorship, mobile games to mobile blogging, and WAP advertising to mobile TV and everything in between. WHO IS THIS COURSE FOR? This course is suitable for any marketers at all. It is particularly useful for those involved in Sales promotion, direct marketing, digital marketing, advertising and PR. What you need to know beforehand No prior knowledge is required for this course although a basic understanding of marketing is useful. This is not a technology course. WHAT WILL I LEARN? The course is practical with lots of time for questions, demonstrations and exercises. You will be involved in planning a mobile marketing campaign covering all the key points of the course. • What is mobile marketing? • History and background to the mobile phenomenon • Current statistics of usage by handset and type of content • A glimpse into the future – what’s happening next in mobile? • The tools for planning and running a mobile marketing campaign • Integrating mobile with other media (on and off-offline) – where and how does it fit? • Testing and measurement • Handling and fulfilment • Choosing a supplier • Case studies and real examples of innovative (and not so innovative) campaigns • Effects of following best practice WHO IS THE WORKSHOP LEADER? Helen Keegan. A marketing communications professional, Helen specialises in mobile marketing and in particular how to initiate and leverage customer relationships by using the mobile phone. Helen at the birth of the mobile marketing industry in 2000 and was head of customer experience at ZagMe, the wireless precision marketing pioneer. Here she recruited more than 85,000 customers in Lakeside and Bluewater shopping malls and ran more than 1,500 SMS (text message) marketing campaigns for over 150 leading retail clients, agencies and brands including Esprit, Nike, TopShop, HMV and Waterstone’s. Today, Helen runs her own mobile marketing consultancy, BeepMarketing, developing mobile strategies and implementing mobile marketing campaigns using a range of mobile technologies for many blue-chip and agency clients including Scottish Courage, UIP, Vivendi Universal, Sony Ericsson, Emap, Samsung and Danone.
Location	BSG, 226 -236 City Road, London, EC1V 2TT View Map Nearest Tube: Old Street (Northern Line) Exit 8 - 200 yards past Moorfields Eye Hospital Bus Routes: 43, 205, 214
Contact Details	training@e-consultancy.com, 0207 681 4122