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| Event name | Universal Search and the Emergence of Video |
| Event Type | E-consultancy Training |
| Date(s) | 08:00 - 10:00 10 April 2008 |
| Status | 12 places left |
| Cost | £149 + VAT
(£99 + VAT for E-consultancy subscribers) |
| Description | Last year Google underwent the most radical change to its search results to date with the introduction of a "Universal Search" system that blends listings from its news, video, images, local and book search engines among those it gathers from crawling web pages.
These additional listings impact hugely on the visibility of organic search results but most businesses don't realise that these "blended Search" results can be influenced in the same way. Universal search certainly complicates the search landscape and is already having a dramatic effect on click throughs. "Blended Search" results will have a significant impact on brands as spoof videos or even your latest TV advertisement could rank higher than your website in Google for a brand search. . WHO IS THIS BRIEFING FOR? This briefing is for Marketing professionals, Online PR experts, search agencies, digital agencies and anyone else effected by or interested in the changing face of search marketing. WHAT WILL THE SESSION DISCUSS? · Why the search engines are promoting blended search · Utilising Universal Search and optimise for these new search elements. Including; Image, video and news · Innovative usage of video content and Universal Search · What is Google local and the impact this can have on your (or your clients) business · Where will it end? What else might be included in Universal? WHO WILL BE LEADING THIS SESSION? Andrew Girdwood (bigmouthmedia) Andrew cut his teeth within digital marketing as the SEO and Affiliates wizard for a gaming site before joining bigmouthmedia as SEO Consultant. Now Head of Search at market-leaders, bigmouthmedia, Andrew is responsible for the continued development of the agency's ground-breaking search marketing service for major clients. A true digital marketing devotee, and with several industry awards to his name, Andrew is often found on the event circuit presenting on a wide range of industry topics from future of SEO to how Web 2.0 effects online brand presence and search. What Andrew doesn't know about search isn't worth knowing. |
| Location | BSG, 226 -236 City Road, London, EC1V 2TT View MapNearest Tube: Old Street (Northern Line) Exit 8 - 200 yards past Moorfields Eye Hospital Bus Routes: 43, 205, 214 |
| Contact Details | training@e-consultancy.com, 0207 681 4122 |
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