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| Event name | Managing Digital Teams - Afternoon - London |
| Event Type | E-consultancy Training |
| Date(s) | 14:00 - 17:30 22 May 2008 |
| Status | 4 places left |
| Cost | £310 + VAT
E-consultancy subscribers receive a 10% discount (£279 + VAT) |
| How to book | |
| Description | Where is your organisation in terms of capability maturity?
• Why is knowing where you are critical? • How can you plot where you are and where you are heading? What functions does a digital team perform? • Strategy and planning – online value proposition, channel integration, analytics • Customer acquisition – Search, affiliates, display ads and PR • Customer conversion – web log-in, email, SMS • Customer retention – web personalisation, email, SMS, loyalty • Web content and design – usability • Operational management – backend management (warehouse and stock management) • Central IT/technology – web hosting, security, content management system In-house or outsourced – how do you decide? • Organisational outsourcing philosophy • Willingness to invest and carry staffing fixed costs • Ability to recruit and train staff • Skills needed to manage a process through third party partners Where should a digital team sit in an organisation? • Part of Marketing • Part of IT • Separate E-Commerce Team • Part of Direct Sales/Channels What should the structure of an e-commerce team be? • Customer lifecycle-based • Functionally-based • Direct-channel-based Who are the key players in a digital team? • Senior management • Acquisition management and specialists • Conversion management and specialists • Retention management and specialists • Technical management and specialists What skills does a digital team need? • Marketing strategy and planning • Analytical • Project management • IT/technical • Inspiring staff and building a team Who manages the digital team’s corporate interface • With IT • With senior management • With offline marketing • Some blindspots and how to avoid them WHO IS THE WORKSHOP LEADER? David Hughes runs an independent digital marketing consultancy, Non-Line Marketing, and has over 8 years experience of email and internet marketing. His training and consultancy areas of specialisation include on-line data gathering, developing email marketing communication programmes and integrating email marketing with traditional direct marketing channels. For the past 5 years he has been a Strategic Consultant with Emailvision, a pan European email technology provider, helping client and agency partners with the strategic, technical and operational issues affecting email campaign success. He works with companies such as Telegraph, Kangol, Institute of Directors and 3M and has experience of email in both the B2B and B2C sectors. David is also the Director of the Tank! On-Line Marketing Action Group, delivering thought leadership programmes for the client marketing community and is author of the DMA UK Email Marketing Benchmarking Quarterly Report. He is a regular speaker for the Institute of Direct Marketing and the DMA on email marketing issues. David spent 7 years at Claritas (now Acxiom) as the European Data Acquisition Manager generating over 8 million survey responses on and off-line per year across 7 countries. |
| Location | BSG House, 226-236 City Road, London, EC1V 2TT View MapNearest Tube: Old Street (Northern Line) Exit 8 - 200 yards past Moorfields Eye Hospital Bus Routes: 43, 205, 214 |
| Contact Details | training@e-consultancy.com, 0207 681 4122 |
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