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| Event name | Blogging for business |
| Event Type | E-consultancy Training |
| Date(s) | 09:00 - 12:30 25 October 2006 1/2 day conference followed by buffet lunch and networking |
| Status | 70 places only |
| Cost | £295 + VAT per delegate standard rate
£245 + VAT discounted rate for E-consultancy subscribers and Corporate Members |
| Description | 9.00 – 9.10 Introduction, Craig Hanna, E-consultancy
9.10 – 9.45 Andy Budd, Clearleft The History and Culture of Blogging. Over the past few years we've seen a phenomenal rise in the popularity of blogging. From their early days as the personal journals of the technically savvy digerati, blogs are now becoming an accepted part of a company's marketing strategy. In this session Andy Budd will look at the brief history of blogging and examine some of the technologies and events that have led to its ascendence. Andy will discuss the culture of blogging and the importance of honesty, transparency and the personal voice in all your communications. By the end of this session you'll have a solid understanding of the blogging community and how you can use blogging to improve your client relationships. Andy Budd is a user experience designer and web standards developer living and working in Brighton, England. Andy is the Creative Director of Clearleft Ltd (www.clearleft.com) and author of the best selling book, "CSS Mastery: Advanced Web Standards Solutions" (www.cssmastery.com). Andy is a regular speaker at international design conferences, workshops and training events, and writes about modern web design practices at his online home, andybudd.com. 9.45 – 10.30 Heather Hopkins, Director of research, Hitwise Hitwise will present research findings on the growth of blogs in the UK, how consumers are interacting with blogs, and their demographic profile of visitor. In additionn there will be case studies on widely read blogs to discover what is driving the growth in visits to this new medium. Hitwise will also share a personal case study on the value of Hitwise Intelligence, the Hitwise analyst weblog, to the business. Coffee and tea 10.45 – 11.45 Debbie Weil, Consultant and author of The Corporate Blogging Book Corporate Blogging 2.0 Corporate blogging means the use of company-sponsored blogs as a way to connect with internal and external audiences. Interactive, instant, efficient, sometimes revelatory, corporate blogs are no longer optional. With the total number of blogs surpassing 55 million, we've entered the era of Corporate Blogging 2.0. You need to know now how can you can use this new communications channel - to listen, to inform, to persuade. Organizations as various as McDonald's Corp. and the London School of Business are using blogs to spread their message, learn from stakeholders and create a body of knowledge encapsulated in a digital trail. You will learn: - about different kinds of corporate blogs (internal vs. external, employee vs. senior executive, customer evangelists) - best practices for effective corporate blogging - specific examples you can learn from - how to take your first steps into the blogosphere Debbie shows the big dogs how to use blogs as a next-generation marketing and communications strategy. She invites you to download Chapter 1 of her new book at www.TheCorporateBloggingBook.com. Visit her site at www.debbieweil.com. Read her blog at www.BlogWriteForCEOs.com. Copies of her new book will be available at the event and she will happily sign yours. 11.45 – 12.30 Mark Rogers, Market Sentinel How reputation (brand) works online for corporations, how to measure it, how to manage it, how to respond to issues. This session will address two questions: Question: Do bloggers matter? Answer: Sometimes. Bloggers matter a lot in certain special circumstances: if there is an outstanding issue with my product, with my customer service, or the reputation of my company which only they are addressing. If my corporation's online presence is dysfunctional and my messages are muffled by poor online execution. Question: How do I know when bloggers are important? Answer: The corporate or brand communicator must understand his or her own issues, and how corporate authority functions online. You have to be able to ask yourself: Are my messages getting through? Is anyone responding to them? What are my stakeholders saying in response? Are they important? Can I address them directly? And if so how? 12.30 – 12.35 Summary and thanks The event will be followed by buffet lunch and networking. |
| Location | BSG House, 226-236 City Road, London View Map |
| Contact Details | For more information or to book please e-mail training@e-consultancy.com |
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