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| Event name | Web Analytics - Conversion rate optimisation |
| Event Type | E-consultancy Roundtable |
| Date(s) | 15:30 - 17:30 22 February 2006 |
| Status | FULL |
| Cost | Free to Corporate Members (and priority booking)
£150 + VAT for subscribers £195 + VAT for non-subscribers |
| Output | |
| Description | Overview:
Circa. 12 attendees, no journalists, no audience, no sponsors, chaired and facilitated by E-consultancy. Objectives: To share knowledge, experiences, best practice and to network. Attendees: Alliance & Leicester, CIPD, Wanadoo, B&Q, Royal Mail, BT, esure, RBS, Applied Insights, Aboavista, Syzygy, Nedstat, Issel/Pilot, WebTrends, Coremetrics, Jim Sterne Agenda: 1. Testing for conversion rate optimization – A/B testing and multivariate. How do you make it work for you? What Tools / services exist? 2. Web 2.0 and Rich Media – what are the implications for web analytics? E.g. issues surrounding measurement of streamed media, web services, AJAX etc 3. Customer-centred analytics / tying into CRM – trend towards tying site data to actual customer data. What of the issues of Privacy / ROI / Implications etc 4. Trends and Developments. Dynamic sites, MSN etc. 5. Resources. Timings: 20 mins Arrive, Coffee and Registration 80 mins E-consultancy facilitates debate around key issues and trends 20 mins Follow up conversations / networking / close |
| Location | Ludgate House, 245 Blackfriars Road, London, SE1 9UL View Map[NB when you arrive at reception on the ground floor ask for the E-consultancy roundtables on the 9th floor] Ludgate House is on the South side of Blackfriars Bridge. The nearest stations are Southwark Tube (Jubilee Line), Blackfriars underground (District and Circle Line) and Thameslink. 1. From Southwark Station underground: - from Southwark underground exit left into Blackfriars Road, walking towards the river - Ludgate House is the last building on the right-hand side of Blackfriars Road before the bridge 2. From Blackfriars Station underground/mainline: - from Blackfriars Tube exit onto Blackfriars Bridge - Ludgate House is the first building on the left-hand side just over the bridge 3. From Waterloo/Waterloo East Station underground/mainline: - from Waterloo/Waterloo East, exit from Waterloo East and turn left and left again into Cornwall Street - turn right into Stamford Street, follow to the end and turn left. Ludgate House is opposite |
| Contact Details | +44 (0)20 7681 4053, peter @ e-consultancy.com (subject line 'Roundtable bookings') |
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