eCommerce Marketing Co-ordinator (Acquisition)

Job Purpose

Implement the day to day online marketing and acquisition programs for all brands in the Group via affiliates, price comparison sites, online advertising and search engine marketing.

Key Accountabilities/Key Result Areas

• Implement the brand’s promotional schedule and tactical campaigns, ensuring accuracy and timeliness of the promotion.
• Manage and monitor the online acquisition programs on a daily basis ensuring KPIs for driving sales and starters are met & are inline with budget.
• Be the day to day contact point for strategic partners such as Search engines, Price comparison sites and Affiliate networks.
• Trade the offer on the partner sites & establish a strong relationship to maximize free exposure & promotional opportunities.
• Monitor the KPIs against each partner and implement improvements to the programs where necessary.
• Provide the internal brand teams with excellent quality customer service.
• Identify new opportunities to maximize the performance of partnerships.
• Monitor competitor & market activity, highlighting key developments to the manager/team.
• Aid in managing the budget and control monthly spend.

Essential

• Marketing or business related degree
• Previous new media/ eCommerce experience within online marketing/advertising.
• Excellent analytical skills
• Good attention to detail
• Results driven
• High level of personal motivation with the ability to take ownership of tasks
• Excellent interpersonal skills with a customer focus

Desirable

• Ability to work to tight deadlines and adapt to change
• >1yrs experience of implementing online campaigns with affiliates, partners and/or search engine marketing.