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Online Marketing Specialist

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Posted: 29 Aug 2006
Deadline for Application: 15 Sep 2006
 

Job Title

Online Marketing Specialist
Employer The Walker Agency
Salary Excellent for the right candidate
Location United Kingdom, South Coast
Job Type Permanent
Employer Type Agency / Consultancy
Start Date Immediate
Job Description
We are a top South Coast agency, currently expanding our online offering.

That’s where you come in. If you’ve got the skills to deliver high quality work, we want to hear from you. Main responsibilities will be:

Web Analytics
* ROI analysis and trend analysis
* Providing analysis and recommendations to Account Managers/Clients etc

Natural Search Engine Optimisation
* Understanding SEO principles, keeping abreast of industry trends and helping implement and enforce best practice across teams
* Developing strategies and advising  Clients on natural SEO

Paid search campaigns
* Setting up, monitoring and constantly adjusting PPC campaigns on all major search networks according to agreed ROI parameters

Online PR
* Working with Account Managers to maximize marketing and SEO benefits of online PR

Affiliate Marketing
* Setting up affiliates programmes, building relationships with, monitoring and incentivising as necessary

Email marketing
* Purchasing lists and managing the sending and monitoring of email marketing campaigns
* Knowledge of CRM best practice, SPAM and LTV of customers essential
Candidate Requirements
The right candidate will have an Agency track record of implementing and monitoring successful online campaigns, ideally for consumer websites.  Travel industry experience will be a distinct advantage.

* Online marketing background essential, especially in areas of paid search and search engine optimisation
* Track record of delivering online marketing results
* Structured planning, methodical organisation and implementation skills
* Highly analytical: ability to identify and evaluate marketing opportunities in very quantitative and analytical fashion
* Very strong project management skills, to oversee complex projects, involving numerous stakeholders across the business, in order to drive change necessary to meet marketing and growth targets
Instructions for applicants
Please send email with the subject heading 'Online Marketing Specialist'
Contact
Sara Hammond on sara@thewalkeragency.co.uk
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