| Name: | Chad Raube |
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| Current Position: | Director of Strategy and New Product Development | |
| Current Organisation: | Telewest Broadband |
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| Previous Position: | Director of Consumer Internet Division | |
| Previous Organisation: | Telewest Broadband | |
| Previous Position: | Manager - Market Strategy Development | |
| Previous Organisation: | MediaOne/Comcast | |
| Previous Position: | General Manager (ISP and Cable Division) | |
| Previous Organisation: | Cystar & Companies | |
| Background: | The last ten years of my professional experience have been spent in the media and telecommunications industry, working in marketing, strategy, and operational roles for both start-ups and large organisations. The only professional downtime during that period was taken to do an MBA at Harvard Business School, which I completed in 1998.
Directly after business school, I joined MediaOne, the third largest broadband operator in the US and a partner iwith Microsoft and Time Warner in Road Runner Hi-Speed Internet. As a manager in the Market Strategy Development group I advised senior management on a wide array of business issues, including VoD, overbuilder strategies, international expansion, and business planning. Later on, I focused exclusively on hi-speed internet, working to define and deliver a varity of strategies for Road Runner. At that time, MediaOne was a 25% shareholder in Telewest, which is how I found myself in the UK. I joined Telewest in November 1999, intially to develop the market strategy and proposition (branding, pricing, naming), as well as execute the launch marketing communications plan for blueyonder broadband, the UK's first broadband service. Additionally, I helped launched the UK's first un-metered dial-up service, surf unlimited. In June of 2000, I was appointed by Gavin Patterson, MD of Telewest, to lead the consumer internet division for Telewest. For the past four years, as Director of Internet Services, I have been responsible for the consumer internet services, branded under the blueyonder brand. Key responsibilities include P&L, customer growth, advertising and promotion, web site management, product strategy and pricing, service quality/customer experience and new product development. Over that period, blueyonder has become the market leader, with over 70% market share in areas where it competes with ADSL and while maintaining the highest customer satisfaction of any major broadband ISP. Additionally, we consistently win awards for innovation (best site, best new service for 1Mb, best gaming service) the most recent of which was increasing the speed of our broadband service by 50%. Recently, I was promoted to the role of Director of Product Strateyg and New Product Development for the Consumer Division at Telewest, responsible for identifying and delivering new opportunities for Telewest across TV, telephony and internet services. Prior to my tenure with the MediaOne/Telewest family of companies, I was Marketing Director for a US ISP (US Cyber), General Manager of a broadband start-up in New Zealand, Business Development Manager at Corning Cable ( the larges manufacturer of fibre optic cable). Additionally, before entering mainstream telecom, I spent time in management consulting with the Boston Consulting Group. When not fighting in the Battle of Broadband Britain, I enjoy writing about consumer adoption of technology and internet business models, and have published two cases with the Harvard Business School Press. When I need a break from the fast paced world of UK Broadband, I enjoy travel, fly fishing, oil painting, competitive sports and the movies. |
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| Current: | Trying to deliver new strategies and products across TV, Internet and Phone an that will keep executives and shareholeds at BT and Sky sleepless at night. |
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