| Name: | Mike Grehan |
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| Current Position: | Managing Director | |
| Current Organisation: | Smart Interactive |
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| Previous Position: | Managing Director Europe | |
| Previous Organisation: | iProspect Inc. | |
| Previous Position: | Managing Director | |
| Previous Organisation: | Network Marketing Comm's | |
| Background: | Mike Grehan is founder of the UK’s longest established internet marketing consultancy. Incorporated in 1996, the company rapidly developed a relationship with leading UK and European businesses.
Mike has become one of the most respected practitioners in the field of search engine marketing. His depth of knowledge in conventional marketing, combined with the technical skills and understanding of search engine algorithms which he has developed over the years, has helped many leading firms improve their visibility on the major search engines and directories. Up until recently, Mike was Managing Director, Europe for iProspect Inc., in the US. He left to form a new interactive agency in the UK. He is frequently booked to present at international conferences and seminars on the subject of search engine marketing. He is a regular speaker at Danny Sullivan's Search Engine Strategies conferences in the US and UK, Jim Sterne's eMetrics Summit in the US and the UK, as well as Ad-Tech in the US and the Webmasterworld, World of search conference in the US. As editor of e-Marketing-News, an email newsletter with over 17,000 international subscribers, he is a prolific writer and also submits articles specifically on the subject of search engine marketing to high profile online and offline publications such as, Net Imperative and Revolution Magazine. He has interviewed some of the major players in the search engine industry. The full transcripts of which form the basis of his best selling guide, Search Engine Marketing. He has appeared on TV and been interviewed by, and quoted in, Wall Street Journal, New York Times, Los Angeles Times, the Financial Times in the UK and Marketing Business, the magazine for the Chartered Institute of Marketing, Director, the magazine for the Institute of Directors as well as other leading national and regional newspapers and magazines. |
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| Current: | Currently Managing Director, Smart Interactive Ltd. And just about to launch the third edition of Search Engine Marketing: The essential best practice guide. | |
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