| Name: | Ashley Friedlein |
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| Current Position: | Co-founder | |
| Current Organisation: | E-consultancy |
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| Previous Position: | Lead Strategist and Project Director | |
| Previous Organisation: | Wheel | |
| Previous Position: | Producer | |
| Previous Organisation: | FT.com | |
| Previous Position: | Producer | |
| Previous Organisation: | Cambridge Film & Television | |
| Background: | I started out working in digital TV and multimedia production. I then worked at the Financial Times on arguably the first commercial application of Video on Demand (1996) before getting involved with FT.com as a Producter / Project Manager.
In 1997 I moved to digital communications agency Wheel as the third person in the then 'internet team'. I went through the dotcom boom, seeing Wheel grow from 30 people to 450 in just 3 years, and was involved in launching sites for M&S, Abbey National, IPC Magazines, Autoglass, Channel 5, AMP etc. Following the dotcom crash (which saw Wheel shrink back to a more modest 90 or so staff) I left and spent a very pleasant sabbatical year writing my second book in the South of France. I then returned to the UK and from June 2002 I have been running E-consultancy full time. Along the way I've written two best-selling books on web management: "Web Project Management: Delivering successful commercial web sites" which was published in 2000 and "Maintaining and Evolving Successful Commercial Websites: Managing Change, Content, Customer Relationships and Site Measurement" published in December 2002. Between them the books have sold over 40,000 copies worldwide and have been translated into French, German and Chinese (links below). I have spoken at numerous international conferences, from the USA to Croatia, as well as trade events in the UK, on a range of internet and e-commerce topics. I also contribute to trade publications such as Marketing Week, Revolution, New Media Age, Internet Works etc. |
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| Current: | I am CEO and co-founder of E-consultancy which publishes research and guides on best practice online marketing and e-commerce. E-consultancy also runs events and training for marketing and e-commerce professionals in the UK.
With over 25,000 registered users and over 100 Corporate Members, E-consultancy is respected as a trusted and independent source of information and advice on best practice online marketing and e-commerce in the UK. With NOP World, we came up with the idea of the Internet Decade event specifically to celebrate the achievements of individuals in furthering the cause of the internet and e-commmerce in the UK over the last 10years. I try to contribute reasonably regularly to my blog which is at http://www.e-consultancy.com/blog/ashley |
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