| Name: | Dave Chaffey |
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| Current Position: | Managing Director | |
| Current Organisation: | Marketing Insights |
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| Previous Position: | E-marketing Director | |
| Previous Organisation: | Ripe Interactive | |
| Previous Position: | E-marketing training workshops Course Director | |
| Previous Organisation: | Chartered Institute of Marketing | |
| Background: | Dave has been described as an Internet marketing translator. He takes the often complex concepts and terminology of new media and explains them simply in a form accessible for students and professionals.
During the Internet Decade, Dave has explained the benefits and applications of new media to tens of thousands of students and marketing professionals in the UK and internationally. Dave has translated through: ? The authoring of 6 best selling business books including Internet Marketing: Strategy, Implementation and Practice; E-business and E-commerce Management, eMarketing eXcellence and Total E-mail Marketing. Many of these books are now in their second edition and translations include Chinese, Dutch, German, Italian and Serbian ? Delivery of over 100 Internet marketing workshops for the Chartered Institute of Marketing ? Training for in-company workshops and Internet marketing consulting assignments for businesses including 3M, BP, HSBC and Tektronix. |
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| Current: | Internet marketing Books
I continue to write books and online courses on Internet marketing - many are on their second or third edition and translations include Chinese, Dutch, German and Italian. Internet marketing training I train most weeks, covering a range of e-marketing workshops through the Chartered Institute of Marketing, Ripe Interactive or direct with companies. Courses include Running Effective E-marketing Campaigns, Improving E-marketing Performance (Web analytics) and E-mail Marketing. Internet marketing consulting I work with large and small companies to improve different aspects of companies online marketing including strategy, E-CRM and detailed tactics such as web analytics (E-marketing dashboards) search marketing and E-mail marketing Dave Chaffey recently joined Ripe Interactive as E-marketing Director to develop their online marketing services including web site design, search marketing and e-mail marketing |
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