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Title |
E-Retail Standardisation Reports |
| URL | |
| Organisation | Snow Valley |
| Author(s) | Snow Valley |
| Price | Free - access to URLs limited to subscribers |
| Year of Publication | 2005-06-01 |
| File type | |
| Description | Not one but two e-retail reports that address standardisation issues, following concerns from some retailers that the variety of checkouts and terminology used in online retail is confusing for consumers.
The first report covers navigational elements. For example, what should the 'add to basket' button be called and how many retailers use it. Part two focuses on the checkout process. Are online retailers in the UK organising their payment and registration processes in the same way, or are online shoppers having to negotiate a variety of different approaches? Interesting reading, particularly for anybody that has already soaked up E-consultancy's 'Online Retail User Experience Benchmarks 2004'. |
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