Analytics Consultant

Blue Latitude Network, a young, fast growing and dynamic strategic e-business and marketing consultancy with a blue chip, international client base, is looking for an analytics expert to join their team. Working to the Head of Strategy, you will play a key role in planning and implementing online strategies for digital businesses.

Our work is focused on strategic insight and helping clients to understand the online market. You will be assisting our clients in monitoring online performance, setting goals, implementing analytics solutions, and interpreting results. You will also be exposed to many diverse areas of the online business and marketing mix and across numerous territories besides the UK.

You will be:
• Working as part of a multi-disciplinary team advising clients at a senior level regarding online business and marketing strategy
• Leading the process of setting online KPIs for our clients that are tailored to their individual business objectives.
• Assisting with the implementation of various analytics packages and measurement tools.
• Leading the process of turning data into actionable recommendations that will improve the performance of our clients online activities
• Managing the tracking of our clients web activities

You will already have significant industry experience working within complex or regulated environments in interactive marketing in one or more of the following areas: Pharmaceutical & Healthcare, Entertainment & Media and Financial Services, etc. You are now looking for an opportunity to both extend your knowledge and to run your own projects in an informal, creative environment.

A basic understanding of online technologies would be an advantage, as would good project management skills.

Abilities & Skills:
• A numerate, analytical mind capable of quickly and accurately assessing and interpreting data
• An inquisitive nature, always seeking to answer 'how' and 'why' type questions and have the ability to research, understand and evaluate opportunities
• At least 3 years of direct experience of implementing and interpreting web analytics
• Experience of at least three analytics packages
• Strong writing abilities to create proposals, briefs, plans and campaign performance reviews
• Comfortable presenting and selling ideas to clients
• Organized and able to project manage/multi task
• Fully computer literate (Word, PowerPoint, Excel, Outlook etc)
• Comfortable managing third party suppliers
• Quick to understand and learn new skills
• Knowledge of online measurement and metrics
• Understanding of online systems and processes (ecommerce, CRM etc)
• You will have a valid passport

Expected Experience:
• Degree or Masters in Marketing
• Management experience in industry
• Experience of Search Engine Marketing (PPC and SEO) and banner campaigns
• Experience of specifying websites and content briefs would be a distinct advantage
• Perhaps already working in industry or in an agency, SEO company or advertising sales house

Salary will be dependent on experience.  The company is growing rapidly and committed to training so you can anticipate more responsibility and the opportunity to build on your skills considerably.