Job Role: Online Manager – temporary contract to circa. End Q1 2007
Business Area: Marketing
Reports to: Head of Brand and Consumer Marketing
THE ROLE
The jobholder will be responsible for managing and implementing developments of hsa.co.uk and associated sites to ensure that online opportunities are exploited for the HSA division. This includes evolving content through content management software and web agencies to optimise customer journeys, search engine performance and paths to purchase for the direct, corporate and intermediary channels.
Finally, the jobholder will work with the Group E-strategy team to ensure E-strategy development enhances HSA Division online capability, specifically, through the rollout of PULSE.
RESPONSIBILITIES
- Maximise online conversion to sale through optimised customer journey and path to purchase
- Optimise site content to ensure natural search engine traffic optimised
- Evolve site in line with new product developments and enhancements
- Agree site development briefs with colleagues in Direct and Corporate Marketing teams, and either evolve site through content management system or web agency to ensure prospect and existing customer, corporate client and intermediary opportunities are fully exploited
- Agree content development with all relevant HSA divisional teams to ensure web opportunities exploited, eg. HR, PR, Customer Services
- Manage content to ensure compliance with all relevant legal and regulatory requirements
- Ensure site developed from a customer-centric approach, ensuring clarity, simplicity and effectiveness of communication in line with brand personality and objectives
- Develop site in line with HSA’s increased capability to service existing customer accounts online
- Take personal responsibility for following established departmental and company procedures, and where identified, communicating to your line manager any ideas for improvements or changes.
SPECIFIC PROJECTS TO BE DELIVERED
- Work with e-strategy team to move HSA sites to new Content Management System
- With creative agency, develop and deploy new designs for HSA websites in line with Brand Identity review (go-live January 2007)
- Work with SEO agency to develop HSA sites to enhance SEO performance
- Role-out Sharepoint software within marketing community
- Tactical response to ongoing day to day site management issues
MAIN CONTACTS
- Marketing agency management to board level
- Other marketing support suppliers
- Major clients to senior level
- HSA board directors and senior management
- Group Legal and Compliance
- IT
- E-strategy team
- Finance
- Sales
- Customer Services
- Facilities
