Digital Account Director

Effectively, this individual if suited, has the opportunity to run the whole planning and buying department.

Account Director, approx 4 yrs experience

Role requirements:

The individual would ideally have a background in direct response clients and be able to thoroughly evaluate opportunities on this basis. A working knowledge of email and affiliate marketing would also be an advantage.

In addition to this, the candidate would also have a sound understanding of the core disciplines within the planning and buying remit such as:

• Ad serving and tracking (we use Atlas)
• Trafficking
• Taking client briefs
• Creating campaign schedules
• Evaluating media owner opportunities
• Creating informative results
• Optimising and gaining added value from the media owners where necessary
• Neilson netratings, comscore, NOP etc.

The AD role will also require the following:

• A strategic understanding of the clients business as well as the team required to deliver this.
• A clear understanding of financing processes from a billing, invoicing, profit and growth point of view.
• Managerial qualities and the ability to delegate efficiently
• The ability to write and present data on industry growth
• The creation of centralised data bases such as media owner opportunities and rates.
• The ability to conduct senior client meetings and lunches.