eCommerce Marketing Executive (Acquisition – Paid Search)

Job Purpose

To manage the implementation of online acquisition programs in order to drive brand KPIs & excellent ROI via search engine optimization and paid search activity.

Key Accountabilities/Key Result Areas

• Manage the business relationships with all related partners, including the paid search agency.
• Implement via the agency the online acquisition strategy for the brands, ensuring KPIs for driving sales and starters are met.
• Liaise with the brand teams to produce promotional plans for all programs.
• Trade the offer on the search engines alongside the agency, building keyword lists, forming bidding strategies, reacting to competitors & seasonal opportunities.
• Monitor the search engine listings on a daily basis to ensure good exposure and instigate remedial action where necessary.
• Evaluate and analyse the weekly, monthly and yearly search performance results against budgets and produce forecasts by traffic source.
• Evaluate and source new traffic generation & online marketing initiatives that are profitable and attractive to the business.
• Manage the evaluation and renewal of contracts alongside NMP and in conjunction with brand requirements.
• Provide expertise, support and guidance to the brands on search engine campaigns. Actively encouraging the sharing of knowledge and results across the group.
• Provide the internal brand teams with excellent quality customer service, identifying & implementing best practice.
• Manage the relevant part of the eCommerce acquisition budget & communicate regularly to the brands.

• Marketing or business related degree.
• Minimum of 2yrs new media/ eCommerce experience within online marketing & search engine marketing.
• 3yrs commercial experience
• Experience of managing & implementing online campaigns via paid search, including awareness of Google, Overture and Espotting interfaces.
• Excellent analytical skills with the ability to make recommendations to the business in a structured, professional manner.
• Results driven and trading focused.
• High level of personal motivation.
• Excellent interpersonal skills.
• Ability to work to tight deadlines and adapt to change.
• Excellent attention to detail.