Customer Acquisition

This very successful online gaming company requires a Customer Acquisition Analyst to be responsible for giving affect to tactical marketing and advertising plans.  The purpose of the role is to provide dedicated and direct business unit coordination and influence into the design and logistics processes of the marketing effort. Its objective is to ensure delivery and analyse the effectiveness of advertising and associated marketing to achieve customer acquisition targets. It is anticipated that this person will spend time analysing customer trends as well as reviewing the competitive environment.  While marketing execution will be handled by the marketing team, the successful candidate will work very closely with Marketing to ensure that the department’s needs are met and also help measure campaign effectiveness.