The Evolution
of Digital Marketing

Coremetrics is conducting a survey of marketing professionals to identify the latest trends in digital marketing and explore their impact on marketing organizations. The findings of this survey will be used as part of Coremetrics' ongoing commitment to providing relevant and informative best practice materials to marketers.

Coremetrics would welcome your participation in this survey. If you could take a few minutes of your time to answer the questions below, it would be greatly appreciated. Your responses will be kept confidential and the aggregated data used in educational materials produced by Coremetrics. If you provide your name and contact details we will provide you with a copy of the research conclusions as a benchmark of industry practice.

Thank you for your participation.

1.	Name	Title (optional)
2.	Enter your email to receive the £10 prize (first 100 only) or if you would like to receive the research findings:
3.	Which of the following tasks are you or your department responsible for? Select any that apply.
	Search engine optimization (SEO)
	Online promotion design and implementation
	Email campaign
	Multi-channel campaigns
	Online campaign analytics
	Web analytics
	Other (please specify)
4.	How do you allocate your time across these tasks? Assign appropriate percentages.
	Search engine optimization (SEO)	%
	Online promotion design and implementation	%
	Email campaign	%
	Multi-channel campaigns	%
	Online campaign analytics	%
	Web analytics	%
	Other	%
5.	How did you allocate your time across the same tasks two years ago?
	Search engine optimization (SEO)	%
	Online promotion design and implementation	%
	Email campaign	%
	Multi-channel campaigns	%
	Online campaign analytics	%
	Web analytics	%
	Other	%
6.	How do you allocate your budget across these tasks? Assign appropriate percentages.
	Search engine optimization (SEO)	%
	Online promotion design and implementation	%
	Email campaign	%
	Multi-channel campaigns	%
	Online campaign analytics	%
	Web analytics	%
	Other	%
7.	How did you allocate your budget across the same tasks two years ago?
	Search engine optimization (SEO)	%
	Online promotion design and implementation	%
	Email campaign	%
	Multi-channel campaigns	%
	Online campaign analytics	%
	Web analytics	%
	Other	%
8.	Which of these tasks do you believe is most critical to your organization? Rank from 1 to 7 with 1 being most important.
	Search engine optimization (SEO)	#1234567
	Online promotion design and implementation	#1234567
	Email campaign	#1234567
	Multi-channel campaigns	#1234567
	Online campaign analytics	#1234567
	Web analytics	#1234567
	Other	#1234567
9.	Indicate the seniority level typically involved with each of these tasks:
	SEO	CXO VP Director Manager Analyst External
	Online promotions	CXO VP Director Manager Analyst External
	Email campaigns	CXO VP Director Manager Analyst External
	Multi-channel campaigns	CXO VP Director Manager Analyst External
	Online campaign analytics	CXO VP Director Manager Analyst External
	Web analytics	CXO VP Director Manager Analyst External
	Other	CXO VP Director Manager Analyst External
10.	Which of the following challenges do you face when executing the most important of these tasks? Select any that apply.
	I personally can't allocate enough time
	We don't have appropriate tools
	I lack the data to make accurate decisions
	I lack the appropriate skills/knowledge
	I have too few staff with appropriate skills/knowledge
	Other (please specify)
11.	Which of the following skills are most important to your role? Rank from 1 to 8 with 1 being the most important.
	Analysis and measurement	#12345678
	Technical skills — HTML and website development	#12345678
	Marketing and brand building	#12345678
	Product marketing/promotion	#12345678
	User behavior and habits	#12345678
	Search engine marketing	#12345678
	Information architecture	#12345678
	Other (please specify)	#12345678
12.	Which of these skills have become more important over the last two years? Select any that apply.
	Analysis and measurement
	Technical skills — HTML and website development
	Marketing and brand building
	Product marketing/promotion
	User behavior and habits
	Search engine marketing
	Information architecture
	Other
13.	Which of these have become less important? Select any that apply.
	Analysis and measurement
	Technical skills — HTML and website development
	Marketing and brand building
	Product marketing/promotion
	User behavior and habits
	Search engine marketing
	Information architecture
	Other
14.	Which of these skills do you feel you most need to acquire or improve? Select any that apply.
	Analysis and measurement
	Technical skills — HTML and website development
	Marketing and brand building
	Product marketing/promotion
	User behavior and habits
	Search engine marketing
	Information architecture
	Other
15.	If you are responsible for hiring online marketing department staff, how difficult is it to recruit individuals with these skills? Select one.
	Very difficult
	Somewhat difficult
	Not difficult
16.	How often do you make decisions based on analytical data versus gut feel? Select one.
	Always on analytical data
	Usually on analytical data
	Sometimes on analytical data, sometimes on gut feel
	Never on analytical data, always on gut feel
17.	How does that compare to your decision-making two years ago?
	More reliance on statistics and analytics today
	Less reliance on statistics and analytics today
18.	Do you think traditional marketing education, training and qualifications are adequately geared to the needs of today's marketing organizations?
	Yes
	No
	Comments: