Online Media Manager

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Posted: 21 Mar 2006

Job Title

Online Media Manager

Employer

Signet Group (H. Samuel & Ernest Jones)

Salary

£30K - £36K

Location

United Kingdom, Borehamwood, Hertfordshire (Greater London/South East)

Job Type

Permanent

Employer Type

In-house / Client Organisation

Start Date

ASAP

Job Description

Signet Group plc is the world’s largest speciality retail jeweller and operates in the US and UK. In the UK, we have over 600 stores under the H. Samuel, Ernest Jones and Leslie Davis brands. Following the successful launch of the H. Samuel online store in 2005, we are growing our eCommerce team. This is a great opportunity to join a major UK high street retailer in the early phase of eCommerce – you will help to shape our multi-channel strategy and make a real difference.

JOB PURPOSE:
Working as part of the Digital marketing communications, Signet are looking for an online media specialist. Reporting to the digital marketing manager, you will develop and implement search marketing and affiliate programmes for Signet.

? To plan and deliver online marketing paid search and affiliate initiatives to acquire customers online for H.Samuel and Ernest Jones

? To manage relationships with external agencies

PRINCIPAL ACCOUNTABILITIES:

? Assist in the development and own the implementation and on-going management of search marketing and affiliate programmes for H.Samuel and Ernest Jones.

1.Paid search marketing
? Plan, execute, report, optimise and develop paid search activity for H.Samuel and Ernest Jones to cost effectively acquire new online customers in budget.
? Work closely with agencies and search engines to ensure keywords are delivered on time and bid strategies are optimised continually
? Report on the success of keyword campaigns and communicate results to other parts of the marketing department/business
? Evaluate ROI, recommend and implement improvements
? As appropriate, identify opportunities to generate footfall and sales in stores using paid search

2. Affiliate marketing
? Plan, execute, report, optimise and develop affiliate programmes for H.Samuel and Ernest Jones to cost effectively acquire new online customers in budget.
? Develop the affiliate marketing proposition for Ernest Jones including commission rates, supplier selection and contract negotiation. Manage the set-up and implementation of an affiliate programme for Ernest Jones.
? Optimise and develop affiliate presence and mix
? Develop and execute integrated marketing campaigns, promotions and creative content to drive sales from affiliates. Manage legal approval of all content
? Monitor, review and optimise the performance of the affiliate programmes on an ongoing basis
? Review any performance issues on an ongoing basis
? Responsible for day-to-day liaison with affiliate networks and super-affiliates. Build relationships with key affiliates
? Negotiate bespoke opportunities and deals with super-affiliates/portals or agencies (if out-sourced), as appropriate
? Ongoing reporting on the success of the affiliate programmes and communicate to other parts of the business

3. Online media
? Manage and execute online comparison shopping campaign activity (e.g. Kelkoo, Dealtime, Froogle).
? Update product feeds on an ongoing basis and ensure fully trackable
? Responsible for day-to-day liaison with a shopping sites or agencies (if out-sourced)

? Execute any other online marketing initiatives

Candidate Requirements

Specific
* Understanding and experience of online marketing principles and techniques (not a brand marketing role)
* 3+ years working knowledge of search engine marketing (ppc) and affiliate marketing
* Knowledge of online marketing reporting and web analytics systems
* Agency management experience
* Online/retail eCommerce experience ideal

General
* Degree-level educated
* Strong campaign management skills
* Analytical expertise and numerate
* Good verbal/writing skills
* Proficient in Microsoft Office
* Excellent interpersonal and communication skills
* An ability to work to tight deadlines and multi-task
* Highly organised
* Good attention to detail
* Good negotiation skills
* Strong relationship building
* An ability to work independently as well as part of a successful results driven team
* Self-motivated
* Passionate about online

Instructions for applicants
Please go to www.pricejam.com/signet to apply for this job

Contact
Andrew Swift at Pricejamieson

Link to further information / Apply online
http://www.pricejam.com/signet