Global Head of Online Marketing

An inspiring, entrepreneurial online marketer is needed who can challenge our current thinking to deliver a vision for global online marketing and shape its future in Dyson. Online marketing will be key to the aggressive growth of our brand and sales internationally, providing excellent customer service and driving direct revenue from our portfolio of over 60 websites. The role reports into the Marketing Director.

About the role

You’ll be based at Dyson’s international headquarters in Malmesbury, Wiltshire which is within commuting distance of Bath, Bristol, Chippenham and Cheltenham.

-  Developing Global internet strategy for Dyson for the next 1-5 years including e-commerce, brand marketing (Advertising, viral and CGM), website and microsite development, mobile, iTV and email, integration with ATL and CRM campaign activities.
-  Gaining key stakeholder buy-in to the online strategy and agree business deliverables.
-  Producing financial analysis and justifications for activity and then demonstrating the success of that activity to the business.
-  Budget ownership and management.
-  Achieve business targets for direct revenue, sales lead generation, customer service and improvements in brand measures.
-  Driving high levels of creativity in yourself and in those you work with.
-  Driving understanding and usage of online marketing to senior management
-  Evaluate appropriate use of internal and external resources to deliver online objectives.