Online PR – Roundtable Output, September 2005

A short briefing based on last week's E-consultancy Online PR roundtable, where key trends, issues, tips and tricks were discussed by attendees.

The main subject covered was: "How online PR can be used proactively and reactively by organisations to spread positive messages and counteract negativity."

Attendees included: E-consultancy, immediate future, Market Sentinel, Net-A-Porter, Neutralize, NTL, Prudential, Signet and TradeDoubler.

*** Note: this is not as in depth as the 2004 Online PR Roundtable Output ***

Topic Relevant Keywords

online, pr, press, release, community, monitoring, reputation, seeding, blogs, rss, xml, tips, tactics, strategies, research

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