E-commerce Manager

The e-commerce Manager will be responsible for the development and expansion of the web unit by increasing conversion rates, bringing customers online and hence increasing revenue and brand awareness.

You will be working closely with the marketing team to drive flow to the site and the IT team to ensure the site is performing to its maximum potential.  You will direct the content and development teams to create attractive content that reflects brand values, and increases conversion rates.

This role involves offering an active contribution to business strategy, and developing a successful e-commerce operation into an outstanding platform that accounts for the majority of overall sales.

You will be passionate about all things web, and excited about the challenge of improving on a profitable website. The successful candidate will have strong analytical skills and will be keen to measure the impact of all web decisions. 

Main Accountabilities

• Perform and maintain competitive analysis and market research.
• Identify and communicate concepts/new ideas to stakeholders.
• Constantly review web functionality with a view to improve user experience.
• Monitor on-site traffic, conversions, cart abandonment, navigation and other key trends and find ways to improve performance.
• Review and recommend site copy changes to enhance ease of use, clarity and adherence to corporate identity.
• Assist with product merchandising efforts and pricing.
• Provide regular updates to senior management on progress in implementing web initiatives and overall business results in channel.
• Plan and implement e-mail campaigns with Online Marketing Manager.
• Work with Online Marketing Manager to develop, manage and report on e-mail marketing, Affiliate CPC and SEO initiatives.
• Maximise revenue from online partnerships and evaluate new partnership opportunities.
• Monitor customer feedback and make recommendations to improve customer satisfaction.
• Increase the % of orders placed online and their average order value.

• A minimum of 5-7 years’ marketing or commercial experience and at least 4 years’ exposure to e-commerce at both strategic and operational level; ideally gained within a mail-order or retail environment.
• A strong technical understanding is advantageous but not essential.
• Degree qualification in a business, marketing or other related field.
• Sound analytical and problem solving skills.
• Creative thinking.
• Ability to apply practical marketing skills.
• Strong leadership qualities.
• Proven track record of increasing transaction value and customer satisfaction