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Title |
Search Engine Ranking Factors |
| URL | |
| Organisation | SEOmoz.org |
| Author(s) | Various |
| Price | Free |
| Year of Publication | 2007-04-04 |
| File type | HTML |
| Description | SEOMoz has just released the 2007 version of its Search Engine Ranking Factors survey.
Superb analysis of the various factors that govern search optimisation, including internal, external and technical. Input from Danny Sullivan, Bill Slawski, Todd Malicoat and Dann Thies. These factors represent the 'best guesses' of top search engine experts, though it is impossible to determine exactly how each factor affects search rankings, for obvious reasons. The top ranking factors (based on an average score from the panel of experts, and as at April 2007) are as follows: Keyword Use in Title Tag Global Link Popularity of Site Anchor Text of Inbound Link Link Popularity within the Site's Internal Link Structure Age of Site Topical Relevance of Inbound Link to Site Link Popularity of Site in Topical Community Keyword Use in Body Text Global Link Popularity of Linking site Rate of New Inbound Links to Site Remember that search engines continually change their algorithms and that ethical search optimisation is the best bet for long-term success. |
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