Online Surveys and Research - Roundtable Output [December 2004]

In the US, companies have made the link between a positive web experience and increased sales. So how can you find out what your visitors think about your website, products and services?

You can start by asking your users a few questions. Online surveys and research tools are becoming smarter, easier to integrate and are far more cost-effective than offline market research activities. Surveys can inform product development and help you make your website more user friendly.

If you are not already using online surveying / research tools, then read this guide to learn why you need to quickly make inroads into this area.

Based on feedback from a recent roundtable on Online Surveys and Research, this report will help you set up best practice online surveys, maximise response rates and understand how to get strategic insight into pre- and post-sale user satisfaction.

Attendees at the recent Online Surveys and Research roundtable included: Confirmit, Royal Mail, Rufus Leonard, Eurostar, Modem Media, B and Q, Sony, ComScore, DTI, Nestle, Autotrader, Nielsen//NetRatings, Toptable.co.uk, NOP World and Carphone Warehouse.

Download the report now - note that non-subscribers can access the sample for free.

Snippet:

Understanding who your customers are and what they want is key to any business. Traditional customer research has been prohibitively costly for many SMEs, but online surveying and research tools can help you discover more about your users without needing to break the bank...

Topic Relevant Keywords

research, survey, surveys, poll, satisfaction, studies, study, analysis, feedback, questionnaire,

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