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View all posts by MattRhodes

Name: Matt Rhodes
Forum alias: MattRhodes
Business: FreshNetworks
Position: Head of Client Services
  
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Subject Forum No. of times read Date Posted
Importance of profile information Internet Marketing Forum 28 11 July 2008
Hey, I'm not sure if you guys have seen the debate about Netflix removing the user profiles section of its site and then having to reinstate it. It turns out that even though many users didn't comp ...
What sectors work best for Social Media Marketing? Internet Marketing Forum 25 11 July 2008
Hi Joel, I was at a conference recently discussing that if something is so important in somebody's life that they will buy it then it's something they want to discuss. If you take this to the extre ...
Looking for examples of interesting/successful blogs in the B2B arena? Internet Marketing Forum 63 7 April 2008
Not quite in the B2B sector, but I think that the Foreign and Commonwealth Office has a really good set of blogs and really gets the use of tools like this in a way that some corporates that I've work ...
Letting customers participate online Internet Marketing Forum 74 7 April 2008
I'm facilitating a session at a conference next month on allowing customers to participate online - combining their input with expert input on websites and in content. At (http://www.freshnetworks. ...
Calculating the ROI of Word of Mouth Internet Marketing Forum 102 4 April 2008
There's an intersting new report out from Setmetrix which aims to put a value on the benefit of ROI. They use the Net Promoter Score and evaluate spend by detractors and promoters. The results are qui ...
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