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Name: Paul Crabtree
Forum alias: PaulCrabtreeAdestra
Business: Adestra
Position: Marketing Director
  
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Subject Forum No. of times read Date Posted
Which ESPs cater solutions for small email marketing agencies? Internet Marketing Forum 60 3 July 2008
Hi Nick I'd recommend you download eConsultancy's (http://www.e-consultancy.com/publications/email-marketing-buyers-guide-2007/) Email Marketing Platform Buyers' Guide which outlines many of the ma ...

Email Bounce Increase Internet Marketing Forum 77 7 April 2008
Hi Ben You are investigating WHY you have a problem and in short, there could be a number of reasons.  The main two are related to your data and your deliverability. DATA: Have you added any ...

Email Marketing, Active Links & Spam Filters Internet Marketing Forum 56 23 November 2007
Hi Katie & Sean On this subject, there are also some monitoring companies who's activity will like all your links are being clicked on in your reporting. These companies gather competitor intell ...

Email marketing advice Internet Marketing Forum 46 25 September 2007
Hi Max, firstly let me introduce myself, I'm Paul Crabtree, Marketing Director at Adestra.  You might want to take a look at (http://www.adestra.co.uk/resellers) http://www.adestra.co.uk/resellers ...

looking for email technology Internet Marketing Forum 77 22 September 2007
Hi Joe Your requirements sound very similar to those of a number of our existing clients.  If you pass me your contact details on (mailto:Paul.Crabtree@adestra.com) Paul.Crabtree@adestra.com , I'll ...

response rates from existing customers Internet Marketing Forum 95 30 August 2007
Hi Sharon The DMA can.  In their National Email Benchmarking Report (Q4 2006), they give metrics for retention marketing including delivered, opens, clicks, unsubs and more. Drop me a line and I ...

Advice on Email marketing system Internet Marketing Forum 161 26 April 2007
 Hi all Rather than try and sell you our email marketing tool, I thought it more useful to point you in the direction of a few resources which may help you make your decision.  I've copied as paste ...

How to measure "false positives", and what are average open rates, in B2B email marketing, Internet Marketing Forum 105 14 April 2007
Hi Barney I've a few other thoughts that may be useful for you.  There could be a number of reasons for the rates you're achieving and I worry that if you compare them with an industry average, you ...

Calling all email marketing agencies... Internet Marketing Forum 67 13 February 2007
To buiold a comprehensive short list, one other place to look would be eConsultancy's email marketing buyers guide .... (http://www.e-consultancy.com/publications/email-marketing-buyers-guide/) htt ...

Email marketing - should you use HTML or plain text? Internet Marketing Forum 119 28 August 2006
Although more relevant for marketing emails, one thing to think about in this debate is the benefit of 'mixing up the message'.   For a regular newsletters, using a similar lay-out is key to the re ...

Email Marketing & CPC key word sponsorship: competitors or complements? Internet Marketing Forum 259 1 August 2005
Working for an email marketing agency, I'm finding that a number of client both prospective and existing are spending considerable sums on pay per click services such as Google ad sense, overture and ...

Email Newsletters: best practice Internet Marketing Forum 95 11 July 2005
Hello everyone Thanks again to everyone's input on the below.  I have now finished my slides for tomorrow's UK NEPA event.  (Newsletters & Electronic Publishers Association (http://www.newsletters. ...

Email Marketing Resource Centre: who am I missing? Internet Marketing Forum 224 5 July 2005
Hi  As part of my site, I'm building a resources page of the most useful sites out there to help people make the most of their email marketing. I'm keen to make this a really valuable reference ...

RE: Web Log Statistics Internet Marketing Forum 49 30 June 2005
And in addition to Ashley's two, I've been using net tracker lite.  It is available for free download from here: (http://www.nettrackerlite.com) http://www.nettrackerlite.com I've been using th ...

Email click through rates Internet Marketing Forum 270 30 June 2005
Hi Hazel It is really hard to give you a benchmark without getting a bit more of an idea about your campaign. For instance: Factors influencing open rates Send from address: Did you send f ...

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