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Name: Steve Jackson
Forum alias: SteveJ
Business: Satama
Position: Senior Consultant
  
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Subject Forum No. of times read Date Posted
Bill Gates, Danny Sullivan - think you work hard and fast? Pah...! Internet Marketing Forum 46 10 April 2006
Interesting concept, especially if you combine your multi-tasking with a neural network. You could then predict the optimium non linear approach to completing all your tasks simultaneously allowing yo ...

Benchmarking Online Conversion Rates - what baselines should you use? Internet Marketing Forum 182 8 March 2006
The baselines you should use have to be internally driven. They are the only numbers which you can rely on if you are to base business decisions on the figures.  The numbers we have published (http ...

RE: Web 2.0 - what's the business case? Challenges for publishers and search engines Internet Marketing Forum 49 15 February 2006
Hi Ashley, Great questions. Answering from the search engine perspective I would say the onus is on the Web 2.0 industry, not the search engines.  Lets take Google Earth. Hitwise recently pu ...

Web 2.0 - what's the business case? Internet Marketing Forum 49 14 February 2006
I may be way off the mark here but I think  Web 2.0 is simply a media invention to describe how technology is being used differently to how it was a few years ago. Blogs  are deemed  Web 2.0. That  ...

Persuading people to do things Internet Marketing Forum 112 30 January 2006
Thanks Jane, I agree with everything you said.  I was looking for specific methods and you've given me one good one there in the six page article. Here are some more ideas which I hope might spark ...

Persuading people to do things Internet Marketing Forum 165 27 January 2006
It's a simple question with a lot of potential answers.  What methods do you have in place on your websites which persuade people to take the action you want them to take? I don't mean the tech ...

Congratulations on your redesign! Internet Marketing Forum 39 26 January 2006
Yes, it's a much sharper/cleaner look and better organised. Nice job. ...

Steve Jackson Interview -- low conversion rates on clothing? Internet Marketing Forum 161 7 December 2005
Some fashion and retail sites do exceptional business online so the problem is not that people won't buy. For example here's a good LLBean page; (http://www.llbean.com/webapp/wcs/stores/servlet/Cat ...

traffic conversion rate Internet Marketing Forum 49 16 June 2005
Websites that will help answer the question; Conversion Chronicles (for articles directly talking about improving conversion rates) (http://www.conversionchronicles.com/) http://www.conversionch ...

Acceptable failure rate for online purchase process? Internet Marketing Forum 179 17 January 2005
Nick, Acceptable depends on your offer. We've worked on shopping carts with an optimized process and low cost to the consumer which (when we'd finished with it) abandoned at only 17% average. Howev ...

Web Measurement: What You Don’t Know Would Make A Great Book Internet Marketing Forum 84 2 July 2004
“What’s in it for me?” you ask. “Why should I measure how people use my website? How does it help and what does it all mean?” The purpose of this article is to try to give you some insight into effect ...

Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle Internet Marketing Forum 28 25 June 2004
Konstantin Great reply... >You can compare the standard error of the mean for each >group as check how much overlap you get for these groups. >You could have something like: with 95% confidenc ...

Without Conversion Rates You Don’t Know If You’re Mickey Mouse Or Mickey Mantle Internet Marketing Forum 151 23 June 2004
I couldn’t agree more with the headline of this article and it’s one I’m afraid I can’t take credit for. I found this line in Paco Underhill’s book, Why We Buy – The Science Of Shopping, and found mys ...

Do You Fail To Sell Online Because You Ignore This Important Fact? Internet Marketing Forum 126 18 June 2004
Do You Fail To Sell Online Because You Ignore This Important Fact?Do you struggle to sell enough to warrant the time and resources required to sell your goods through your website? Are you spending mo ...

Can This Tested Technique Improve Poor Web Lead Generation Rates? Internet Marketing Forum 95 11 June 2004
Are you getting visitors to your Web site but not converting enough of them into qualified leads, customers or subscribers? This is a very common problem. The point of this article is to explain the b ...

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