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| View Complete Profile for ColinCooper » |
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| Subject | Forum | No. of times read | Date Posted |
|---|---|---|---|
| Underlying web site usage growth has stalled? | Internet Marketing Forum | 35 | 9 September 2004 |
Does it matter if traffic is up or down? Provocative perhaps but where is the value in traffic for traffic’s sake?
There are several good reasons why traffic being down can be seen as a positive s ... |
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| Web Site Performance Monitoring / Testing services | Internet Marketing Forum | 32 | 2 September 2004 |
Knowing after the event is fine but the important thing is to sort the problem fast to minimise the impact, so you need to alert whoever is responsible to fix it. And what if the site itself is fine b ... |
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| Strategy, E-business and traditional businesses | Internet Marketing Forum | 49 | 27 July 2004 |
Vincent,
The issue of bringing strategy to life, the communication of objectives and identifying the indicators which will determine how effectively you are performing against these goals is close ... |
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| Common Mistakes: Start Using Web Site Analysis Tools | Internet Marketing Forum | 70 | 23 June 2004 |
Nicolas,
The problems you describe are indeed common and were the subject of considerable discussion at the recent Emetrics Summit in London. Many users just contribute to their information overloa ... |
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| Life time / Customer values delivered by online marketing | Internet Marketing Forum | 84 | 22 June 2004 |
Spot on Dave!
It's that word profitability again. Its been long established that it costs more to find and sell to new customers than to sell to existing customers. The web not only provides method ... |
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| What's on your mind re: Web Analytics? | Internet Marketing Forum | 46 | 17 May 2004 |
Obi,
You are right. Where you have large volumes of keywords you need some automation to do this.
In this situation we would advocate holding the cost per click information in a database which c ... |
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| What's on your mind re: Web Analytics? | Internet Marketing Forum | 49 | 17 May 2004 |
Steve,
Your point about being able to focus on the actions of defined segments of your visitors is a good one. The easiest way is by linking your registration database to the activity so that you a ... |
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| Email broadcast solution required...any recommendations? | Internet Marketing Forum | 35 | 14 May 2004 |
Have a look at MailAgent www.mailagent.co.uk which can provide full end to end email services - list management, email creation, despatch and reporting.
Colin Cooper
ISSEL
colin@issel.co.uk ... |
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| banner advertising solutions | Internet Marketing Forum | 60 | 15 March 2004 |
Tracy,
A good web channel preformance management/web analytics solution will enable you to manage not just the costs of the campaign but also the end result so you can identify which elements and e ... |
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| Web Site Visitor Counters / Meters | Internet Marketing Forum | 32 | 25 February 2004 |
Vic,
Depends what you are looking for and whether understanding the performance of the site against your corporate targets and objectives is.
If all you are looking for is basic stats then you c ... |
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| Unreturned Emails | Internet Marketing Forum | 32 | 25 February 2004 |
Andy,
I think there are 2 issues - technical and manaagement.
If the problem is that for some reason the email response system isn't connected in to the right channel in the organisation then sh ... |
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| Figures for e-tail / sector growth 2003 | Internet Marketing Forum | 77 | 21 January 2004 |
Alex,
You raise an interesting issue here of how the web interacts with other channels in the purchase process. If you register for information via the web and research online but then decide to bu ... |
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| Web log file traffic, what statistics do you find useful | Internet Marketing Forum | 88 | 17 December 2003 |
Mark,
As Alex indicates it’s very often the return on investment information and conversion data that drive the most interest. There will also be different groups of users with differing priorities ... |
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| Round-up | Internet Marketing Forum | 67 | 16 October 2003 |
Two additional factors you need to take into account are:
1) value and profitability of both the actual sale and subsequent sales. What marketers are looking for is customers with high margin purch ... |
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| Zezame? | Internet Marketing Forum | 39 | 22 July 2003 |
Depends what sort of project it is but it might be worth looking at Zezame if your project is involved in the creation/maintenance of sites or anything which is presented as html.
Zezame captures a ... |
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