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View all posts by ColinCooper

Name: Colin Cooper
Forum alias: ColinCooper
Business: ISSEL
Position: Director
  
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Subject Forum No. of times read Date Posted
Which web analytics would you recommend - other than Double-Click! Internet Marketing Forum 25 23 April 2008
Sarah, Have you looked at the e-consultancy web analytics buyers guide which is available on this site? It lists all the main companies that are active in the market. It's also a shame you misse ...
Stats software - recommendations please Internet Marketing Forum 32 16 January 2008
Charon, Have you looked at the Web Analytics Buyer's Guide compiled by those nice e-Consultancy people and available from this very site at (http://www.e-consultancy.com/publications/web-analytics- ...
Are we heading for a backward step in E-commerce? Internet Marketing Forum 84 26 April 2006
One of the themes of the last 2 Emetrics conferences in London has been about getting buy-in from the business and being able to demonstrate results. What we are talking about here relates to this. ...
RE: E-consultancy forum spammers - what should we do? Internet Marketing Forum 18 20 April 2006
Ashley, Take it as a compliment that e-Consultancy is seen to have such an authoratitive voice that it is seen as an ideal place to spam :-) Try and avoid restricting real posts in any way thoug ...
The Google Share Price Challenge 2006 Internet Marketing Forum 21 11 January 2006
OK Chris, My highly researched result of a complete guess is $495! Colin Cooper (mailto:colin@issel.co.uk) colin@issel.co.uk ISSEL - Pilot Software (http://www.issel.co.uk) www.issel.co.uk ...
Analysis tools - which one are you using? Internet Marketing Forum 112 28 November 2005
e-Consultancy have pulled together information on a whole range of products in their (http://www.e-consultancy.com/publications/web-analytics-buyers-guide-2005/) Web Analytics Buyers Guide which will ...
Adware/Spyware usage with positive outcomes for brands? Internet Marketing Forum 35 14 September 2005
And if all other arguements with your client fail you could always explain that the ROI is atrocious when you compare the very limited short-term gain with the destruction of the brand and defection o ...
Reliable Conversion Rates Internet Marketing Forum 67 11 August 2005
Tala, A more low tech approach I used many moons ago in an offline medium where we couldn't generate multiple telephone numbers was to givecallers  a specific extension number that reflected the m ...
Web Log Statistics Internet Marketing Forum 123 27 June 2005
Before you spend lots of time worrying about trying to get the figures to agree step back a pace. Ask yourself the question – why do I need the figures and what am I trying to find out? So lon ...
List of e-mail marketing platform providers Internet Marketing Forum 56 22 March 2005
Ashley, Have you got Mailagent in your list?  (http://www.mailagent.co.uk) www.mailagent.co.uk  Colin Cooper (mailto:colin@issel.co.uk) colin@issel.co.uk ISSEL Pilot Software - Aligning ex ...
RE: Tracking email opens Internet Marketing Forum 70 9 February 2005
Jon, As Ashley says adding a pixel gif into your templates would be picked up happily by your HitList but that doesn't solve the problem he highlights where Outlook blocks this! Colin Cooper c ...
e-Marketing - How does it build upon conventional offline marketing? Internet Marketing Forum 140 7 January 2005
Think of the web as just another communications medium not as something with a different set of rules. The traditional principles of marketing still apply but using the web allows you to interact with ...
Prediction software Internet Marketing Forum 46 8 November 2004
Chris, Are you looking for software for personalisation of the site to present the cross-sell offer or are you looking to identify the prospect to feed into the system? A web analytics package w ...
Learning Resources Internet Marketing Forum 32 23 September 2004
Colin, As a starter why not have a look at the books and papers that Jim Sterne has written. Not only is he very well respected but he is very readable. His site http://www.targeting.com/books.html ...
RE: Underlying web site usage growth has stalled? Internet Marketing Forum 25 9 September 2004
Hi Ashley, It has been said that managing your boss is as important as managing the people who report to you! Communicating your objectives is an important part of this to get the buy-in and suppor ...
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