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| Subject | Forum | No. of times read | Date Posted |
|---|---|---|---|
| Integrated Online Marketing and measurement / analytics | Internet Marketing Forum | 137 | 4 February 2004 |
Integrated online marketing campaign metrics/tools
I am going to violently agree with the two previous posts too.
Following up on Jim's list of systems. If we're talking customer acquisition (a ... |
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| How frequent should emails be to build a brand? | Internet Marketing Forum | 67 | 9 January 2004 |
I agree for an e-commerce site it is best not to ask frequency - but didn't the original poster ask about branding site? I think for branding sites there should be a choice of frequency and type of e- ... |
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| How frequent should emails be to build a brand? | Internet Marketing Forum | 53 | 9 January 2004 |
Perhaps second guess is overstating it Alex, but I say this since it bugs me that relatively few companies ask customers what they think about their e-newsletters - it is all too easy to just rely on ... |
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| How frequent should emails be to build a brand? | Internet Marketing Forum | 56 | 9 January 2004 |
Interesting discussion.
It critically depends on the product. For an e-tailer, more than once a month seems to work from the examples in other postings, but for B2B or B2C infrequent, higher value ... |
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| Round-up | Internet Marketing Forum | 95 | 14 October 2003 |
Thanks for all your contributions, guys.
It seems there's more on offer from the web analytics vendors than I was aware of - I think many are missing a trick by not explaining the campaign analyti ... |
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| Specific campaign tools - Conversion Ruler | Internet Marketing Forum | 105 | 13 October 2003 |
Thanks Simon,
I was thinking of specific campaign tracking tools rather than web analytics tools which have this feature.
Most web analytics tools will have a campaigns feature, but it is often ... |
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| The best tracking solution for online campaigns? | Internet Marketing Forum | 340 | 10 October 2003 |
I have been thinking through the must-have characteristics of the ideal tracking tool which will provide results across a range of online campaigns -
paid search, free search, online ads, affiliates ... |
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| E-mail targeting options | Internet Marketing Forum | 273 | 1 September 2003 |
It seems that for all the talk of eCRM and the power of targeted e-mail marketing, many marketers are still in the early phases of e-mail marketing and are blasting out the same message to all list me ... |
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| RE: Online Survey Tools | Internet Marketing Forum | 119 | 10 July 2003 |
Confirmit (http://www.confirmit.com) is another leading product used by a number of corporates - Egg, Virgin.net, Microsoft, etc. ... |
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