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Name: Dave Chaffey
Forum alias: DaveChaffey
Business: Marketing Insights Limited
Position: Specialist E-marketing Trainer : Consultant : Author
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Subject Forum No. of times read Ratings Date Posted
Online marketing qualifications Internet Marketing Forum 35 none 30 June 2008
I am only involved with the IDM qualifications currently (although i do run 1 day introductory workshops for CIM). Anyway, I would rate the IDM qualifications as more advanced than the CIM qualifi ...

Advice on setting up an online division Internet Marketing Forum 63 none 9 June 2008
The main roles you have defined seem a good fit - as part of the update to the E-consultancy  (http://www.e-consultancy.com/publications/managing-ecommerce-team/) Managing an E-commerce team report, I ...

E-marketing Essentials - May 2008 Internet Marketing Forum 119 none 2 May 2008
Topics:Avinash Kaushik interview,Mobile marketing,Google updates,social media and UK ad spend research Note: I have agreed with Ashley Friedlein, CEO of E-consultancy, that I will post these art ...

Emarketing Essentials - April 2008 Internet Marketing Forum 158 from 2 vote(s) 1 April 2008
Topics:Auditing E-marketing capability, Google innovations March 2008, Email marketing benchmarking, Email template best practice for image blocking, Web analytics best practices Note: I have ag ...

E-marketing Essentials - March 2008 Internet Marketing Forum 210 none 29 February 2008
Topics: Strategic agility; Popular Web 2.0 Engagement techniques; Outwitting the HiPPO; Avenue A/Razorfish Digital Outlook 2008; E-mail specific marketing segmentation. Note: I have agreed with ...

Staffing Size for Web Team? Internet Marketing Forum 147 none 13 February 2008
That's a great checklist of core competencies you need in the team. In the Web 2.0 world, I think for many businesses there also needs to be a reputation management role looking at generating positive ...

Staffing Size for Web Team? Internet Marketing Forum 140 none 12 February 2008
Hi Mark, We are currently researching an update to our (http://www.e-consultancy.com/publications/managing-ecommerce-team/) Managing an E-commerce team report (I was the author) which reviews team ...

E-marketing Essentials - February 2008 Internet Marketing Forum 112 none 31 January 2008
Topics: 2008 trends,Email marketing case,marketing assignment tips,affiliate marketing book,SEO through online PR. Note: I have agreed with Ashley Friedlein, CEO of E-consultancy, that I will po ...

Interesting article about type of online shoppers Internet Marketing Forum 28 none 20 December 2007
This is useful research since at a single retailer rather than across many or general attitudes. For me, the main standout was that it confirmed the relative unimportance of price-sensitive shopper ...

Bookmarking proliferation Internet Marketing Forum 9 none 14 December 2007
Hi, I agree with the comments here - it is worth positioning bookmarks above and below the fold and including prompts. If you have the budget it is best to design your own which blend with the cont ...

E-marketing Essentials - October 2007 Internet Marketing Forum 105 none 2 October 2007
Topics: Marketing Links site, SEO presentation,Online marketplace analysis methodology E-marketing Essentials is my take on developments in digital marketing from the past month, plus useful tools ...

Top 10 tips resources on web security design best practice Internet Marketing Forum 32 none 28 August 2007
I have worked with Colin to compile a list of resources which discuss best practice: (http://www.davechaffey.com/E-business/Ch11-SAD/Web-Network-Security-Design) http://www.davechaffey.com/E-busine ...

Allowing search engines to spider 'hidden' content - best practice? Internet Marketing Forum 67 none 24 August 2007
I wasn't exactly thinking directory, but yes it would make sense to have a multi-level site map related for this deep content for easier nav and internal linking purposes - good idea. Dave ...

Allowing search engines to spider 'hidden' content - best practice? Internet Marketing Forum 88 from 3 vote(s) 22 August 2007
I've come late to this party - holidays! and can't add much from an SEO POV, but I think there are some other alternatives to consider. What’s not really covered is the impact on conversion rate. M ...

E-marketing Essentials - August 2007 Internet Marketing Forum 179 none 27 July 2007
5  topics: New Email marketing guidelines, SEO innovations round-up, Business blogging guidelines, Social networking research, Website security protection advice. E-marketing Essential is my take o ...

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