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A/B Testing

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Subject:  A/B Testing
Author:   DenisK:   view profile | all posts by this author | add to favourites
Date:   14:11:55 5 August 2008
 

Hi,

There are no rules written in stone about this.  Some choose to do it for 5% of their total monthly traffic or visitors.  Others base it on a number of days. 

Given that you know your customers' needs and practices...just base it on what feels right to you, for your business.

Does that help at all?

regards,

Denis
www.naxtech.com

 
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  • A/B Testing, mc33, 5 Aug 13:06
    How long in term of visits or conversion do you need to run an A/B test before you know the result of the test. ...
    • A/B Testing, DenisK, 5 Aug 14:11
      Hi, There are no rules written in stone about this.  Some choose to do it for 5% of their total monthly traffic or visitors.  Others base it on a number of days.  Given that ...
      • A/B Testing, mc33, 5 Aug 14:39
        Hi Denis Thank you for the response. I thought there would be a specific calculation that could be done to determine how many visits or conversions were required to get a sta ...
        • A/B Testing, danielb, 5 Aug 15:16
          hi, Michael, if you're worried about statistical significance, a simple technique is to run an A/B/A test. ie: run the split 3 ways, but keep 2 of those groups identical (call them ...
          • A/B Testing, mc33, 5 Aug 15:28
            Hi Daniel Thank you for the information.  I wasn't aware of A/B/A testing. Is this commonly used ? Michael ...
      • A/B Testing, mc33, 5 Aug 14:39
        Hi Denis Thank you for the response. I thought there would be a specific calculation that could be done to determine how many visits or conversions were required to get a sta ...
    • A/B Testing, AngellLightsOut, 5 Aug 19:25
      Duration is entirely dependant on what you are testing.  An example?  Email landing pages may only need to test for a few hours (as you are driving considerable traffic).  Testi ...
      • A/B Testing, tmguys, 6 Aug 14:35
          You can use this handy calculator to identify how long you need to run the test to acheive an appropriate confidence level which is the best design: https://www.google.com/ ...
        • A/B Testing, AngellLightsOut, 6 Aug 15:04
          REMEMBER - Google site optimizers CORE intent is page content optimization and testing - not process testing or user experience testing ( that invloved more than a page or two, lar ...
          • A/B Testing, MattIsaacs, 6 Aug 16:08
            Hi Michael, All posts above have sensible advice.  I'm not going to labour the same points but did just want to point out that Google's calculator is an 'estimator' and is desig ...
            • A/B Testing, mc33, 6 Aug 21:07
              Thanks Matt and TMGuys I thought there would be a standard calculation/methodology. How wrong I was ! I asked the question on (http://www.measuringusability.com/) http://www. ...
              • A/B Testing, MattIsaacs, 7 Aug 12:10
                Hi Michael, As I said in my previous post, it is complicated! What Jeff has described to you is a standard methodology.  Obviously it is a bit of a pain to calculate manually ...
    • A/B Testing, Mark_Simpson, 7 Aug 11:11
      Hi mc33 – We have a test calculator as part of our technology which can give an estimation of test duration based upon number of variants, visitor level and existing conversion rat ...
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