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Google AdWords vs Analytics conversion discrepancies

 

AdWords cookies last 30 days apparently: http://adwords.google.com/support/bin/answer.py?hl=bs&answer=6349

Also, since writing my original post on conversion counting discrepancies, I've received confirmation theory from  a Google Group admin that that is indeed how it works.

Thanks,

Anthony Sharot

Analytics Consultant

 

 
  • Google AdWords vs Analytics conversion data reports, Anthonys, 8 Jul 13:55
    I've noticed that there's usually a difference between the number of conversion reported by Google AdWords and the equivalent count in Google Analytics, despite the two accounts be ...
    • Google AdWords vs Analytics conversion data reports, IanTester1, 21 Jul 10:13
      I'd also be very interested to know if this is the case. Analytics definitely uses "last source wins" (and this is the number one flaw in the product IMHO) but Adwords could well b ...
    • Google AdWords vs Analytics conversion data reports, IanTester1, 21 Jul 10:13
      I'd also be very interested to know if this is the case. Analytics definitely uses "last source wins" (and this is the number one flaw in the product IMHO) but Adwords could well b ...
      • Google AdWords vs Analytics conversion discrepancies, Anthonys, 21 Jul 10:47
        AdWords cookies last 30 days apparently: (http://adwords.google.com/support/bin/answer.py?hl=bs&answer=6349) http://adwords.google.com/support/bin/answer.py?hl=bs&answer=6349 Al ...
    • Google AdWords vs Analytics conversion data reports, silver-surfer, 28 Jul 10:17
      The descrepancies are even greater if you consider what happens if you advertise off-line, or do email campaigns to your customer base. Here's my findings (http://www.e-consulta ...
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