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What sectors work best for Social Media Marketing?

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Subject:  What sectors work best for Social Media Marketing?
Author:   MattRhodes:   view profile | all posts by this author | add to favourites
Date:   13:49:12 11 July 2008
 
Hi Joel,

I was at a conference recently discussing that if something is so important in somebody's life that they will buy it then it's something they want to discuss. If you take this to the extreme, any product is suited to Social Media Marketing. In fact at FreshNetworks we build online communities and see a wide range of clients, brands and product types that make a success of this kind of activity.

However, I think that overall you'll find it easier with products that either inspire passion in people (this may be because they absolutely need it, or the product is, to them at least, funky or cool enough to inspire this passion). On the flip side brands which people engage with on a regular basis are great, especially when it's one where the purchase process and decision making is quick.

Not sure if this helps but I suspect that the things that make a product suitable for social media marketing are more complex than just by industry or sector. In fact maybe people were right in that discussion I had that if you buy something you are happy to socialise it.

Matt

FreshNetworks

www.freshnetworks.com
http://blog.freshnetworks.com



On 14:47:26 29 June 2008 joeldavis wrote:
 
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