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On-site surveys

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Subject:  On-site surveys
Author:   ChrisHandford2:   view profile | all posts by this author | add to favourites
Date:   10:19:23 30 June 2008
 
Hi Caroline,

I agree with the general consensus that invite on entry and survey after the end of the visit is the best approach. This will ensure that the visitor can continue with the site journey they intended and therefore also provide you with considered feedback on their site experience. This used to be easy before the days of pop-up blockers but is more complex to achieve these days.

The way we implement on-site surveys for our clients is a dynamic DIV layer invite on site entry (shown on entry for 10 seconds to a sample of visitors, eg 1 in 10, visitors cookied so most visitors only invited once in 60 days). If they agree to take part in the survey then a new window is launched that contains a script that checks every few seconds if they are still on the same site - if they have left the site then the survey is launched - similar to an exit survey. If they are not interested then they will not be invited again until cookies are cleared.

Chris

On 07:55:50 23 June 2008 CWhyatt wrote:

 

We are looking at running an on-site survey to gather information from our users - usual sort of thing. However there is a big debate internally about where and how the survey should appear. The options are as follows:

1) Do the standard pop-under when a user exits the site
2) Serve a banner as an eye-blaster after the user has been on the site say 20 seconds, asking them to complete the survey. Clicking on the banner opens the survey. This then gets round the possible problem, that if a user keeps their browser open all day, they will still see the survey maybe hours after going on the website. But this will then affect the user-journey and take the user off our website.

Can anyone offer any advice / comments on these 2 options?

Many thanks!

Caroline

 

 
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  • On-site surveys, CWhyatt, 23 Jun 07:55
    We are looking at running an on-site survey to gather information from our users - usual sort of thing. However there is a big debate internally about where and how the survey shou ...
    • RE: On-site surveys, Ashley , 23 Jun 09:46
      Hi Caroline I'd advise not quite either of your options. Pop-unders can easily get missed (and blocked) and I'm not sure I like the sound of a 'banner eye-blaster'! I like th ...
    • On-site surveys, DenisK, 23 Jun 11:56
      I think Ashley's idea is not bad.  An alternative option could be a link (either text or graphics) which would then either open a new page or a hidden area (div) within the same pa ...
      • On-site surveys, CWhyatt, 24 Jun 06:14
        Does anyone have any stats or research on why it is a really bad idea to take users off to a survey, part way through a visit - to an external survey tool. I know the reasons why, ...
    • On-site surveys, SharonHinton, 24 Jun 13:58
      How about this. (http://4q.iperceptions.com/) http://4q.iperceptions.com/ 4Q employs a two-stage invitation process. When visitors arrive at your site, they will be presente ...
      • On-site surveys, Ashley , 24 Jun 14:10
        Yes, I think the 4Q approach is great. Ashley ...
    • On-site surveys, DaveJackson, 25 Jun 09:54
      Caroline, Permission based is always best -i e ask them if they are willing to participate and then present the survey if they agree.  You don't say if the users are registered, ...
    • On-site surveys, ChrisHandford2, 30 Jun 10:19
      Hi Caroline, I agree with the general consensus that invite on entry and survey after the end of the visit is the best approach. This will ensure that the visitor can continue w ...
      • On-site surveys, CWhyatt, 30 Jun 14:29
        Thanks Chris, that sounds interesting, what is your website URL? On 10:19:23 30 June 2008 ChrisHandford2 wrote: Hi Caroline, I agree with the general consensus that invit ...
        • On-site surveys, ChrisHandford2, 14 Jul 16:30
          Hi Caroline, Unfortunately this is not on our own site but something we implement for our clients and we're not able to mention clients without approval. I head web research at ...
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