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When promoting our site should we use www in our address or not?

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Subject:  When promoting our site should we use www in our address or not?
Author:   Anthonys:   view profile | all posts by this author | add to favourites
Date:   17:57:55 27 June 2008
 
The habit of using www. probably caught on in the web's early day's when it helped to identify web address and when redirects were less widely employed and so these details mattered.

Today, things have changed a bit. We all now know that anything ending example.com/pagename is a web address, and these days almost all sites work just as well with or without the www. making it more of a branding issue than anything else.

Further, as short, memorable domain names become scarcer, site's are dropping the www. not lease because it ads three to four characters to the url, which users will then have to type in (or at least think they will).

Personally, unless you have a short url, such as www.google.com, I think that the www. suffix is largely unecessary, and possibly a distraction, especially as it's showing idential content anyway.

Anthony

Search Director
Market Appeal


On 16:49:29 27 June 2008 ClaireLowe wrote:

 

I am interested to know what people think is the trend with regards using www in their web addresses these days? Am increasingly seeing domain.com/feature rather than www.domain.com/feature and wonder if others think this is likely to become the new best practice?

 

 
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