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Subject:  banner ad click thru rates
Author:   NeilWarren:   view profile | all posts by this author | add to favourites
Date:   15:31:23 14 June 2008
 

Hello Charles/Ashley/etc.,

I think it gets yet more complicated than that too! I've just had a little rant about all web traffic measurement http://www.modernselling.com/forum/messages.aspx?TopicID=111 and agree wholeheartedly Ashley that open rates on email broadcasts are not what they might seem to be either.

But the secondary question then becomes what quality of click-through was it anyway?

Best

Neil

 
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  • banner ad click thru rates, abercrombyplace, 10 Jun 19:08
    Hi On a business to business niche site what are current click-thru rates for static and rich media adverts for ads that fit IAB standards? Also any metrics on open rates and ...
    • banner ad click thru rates, Ashley , 12 Jun 10:03
      Hi Charles Have you checked our (http://www.e-consultancy.com/publications/internet-stats-compendium/) Internet Statistics Compendium to see if there is anything on this in the ...
      • banner ad click thru rates, NeilWarren, 14 Jun 15:31
        Hello Charles/Ashley/etc., I think it gets yet more complicated than that too! I've just had a little rant about all web traffic measurement (http://www.modernselling.com/forum/ ...
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