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Subject:  banner ad click thru rates Ashley Friedlein - Favourite
Author:   Ashley :   view profile | all posts by this author | add to favourites
Date:   10:03:06 12 June 2008
 
Hi Charles

Have you checked our Internet Statistics Compendium to see if there is anything on this in there?

Usual suspects to check with would be:
  • DoubleClick research / IAB for advertising stuff
  • ABCe (who audit newsletters as well as sites) or DMA for email metrics
If it helps, we're a B2B niche site, though our site ads do not conform to IAB standards (the boxes to the right), and we get a click through rate of between 0.5%-2.5% depending largely on the advertising brand and advert. On email we roughly follow my 3:2:1 rule i.e. 30% of emails get opened (actually more like 40% and I don't trust open rates any more anyway), 20% of those get clicks and 10% of those click then buy/register/act on the site.

Ashley Friedlein
CEO
E-consultancy.com

 

 

 
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  • banner ad click thru rates, abercrombyplace, 10 Jun 19:08
    Hi On a business to business niche site what are current click-thru rates for static and rich media adverts for ads that fit IAB standards? Also any metrics on open rates and ...
    • banner ad click thru rates, Ashley , 12 Jun 10:03
      Hi Charles Have you checked our (http://www.e-consultancy.com/publications/internet-stats-compendium/) Internet Statistics Compendium to see if there is anything on this in the ...
      • banner ad click thru rates, NeilWarren, 14 Jun 15:31
        Hello Charles/Ashley/etc., I think it gets yet more complicated than that too! I've just had a little rant about all web traffic measurement (http://www.modernselling.com/forum/ ...
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